Marketing and Online Social Networks - 1846 Words

INTRODUCTION Situation Synopsis: Competitors have developed different approaches to attract consumers in the online dating market; some of which have been copying eHarmony’s product features and using alternative strategies to attract singles. Company’s Current Strategy: eHarmony uses a focused differentiation strategy. It focuses on singles seeking a serious relationship and long-term compatibility. It distinguished itself from other sites by using a unique matching algorithm. They have also invested substantial resources into marketing and RD. Problem Statement: eHarmony has opened the door to their competition by declining potential customers as a way to ensure quality control. eHarmony s CEO must decide how to react to imitations†¦show more content†¦1.2.5 Key Success Factors (See Appendix A) 1.2.6 Strategic Groups Map (See Appendix B for Strategic Groups Map) Cost to join and barriers to join an online personal site are the two dimensions which are relevant to a firms’ performance within this industry. eHarmony possesses the highest membership fees in the industry along with particularly high barriers to join. Even their direct competitors; Match and Yahoo! Personals differ from eHarmony in that they have much lower barriers to join as well as lower sign up fees. Most of their indirect competitors are free and have little to no barriers to join. 1.2.7 Strategic Issues in the Industry †¢ Industry was plagued by people misrepresenting themselves and putting false personal information †¢ Users are concerned about the privacy of their information †¢ Level of customer dissatisfaction remains high 1.2.8 Opportunities Threats Opportunities: †¢ This industry will continue to rise in popularity due to increasing usage of computer technology. †¢ Due to it being a more affordable means of match making, people will generally turn to online personals as opposed to other offline services. Convenience also plays a factor. †¢ Increasing their market share, catering to more market segments. (Niche markets). Threats: †¢ Online personals sites with more resources pose a threat to those lacking resources. †¢ Security issues linked with sharing informationShow MoreRelatedImpact Of Marketing On Internet + Era Essay1337 Words   |  6 PagesFirst of all, write down four main parts, that are the new impact of marketing ways in Internet + era, the discussion of tourism promotion strategies on social network and the innovation form of Internet + tourism, in the end, it is conclusion. About the first part, it will introduce the characteristics of the Internet + times, the rise of social networks, as well as the impact of both on the new means of marketing. The internet + times have three characteristics: First, it is cross-border integrationRead MoreOnline Consumer Behavior1714 Words   |  7 PagesOnline consumer behavior Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the BM shopping due to the fact that there is no physical presence of goods, from other standpoint internetRead MoreIdentifying Social Networking Strategy And Technology That Can Boost Up Their Occupancy Rate, Repeat Purchase And Customer Loyalty1724 Words   |  7 PagesIntroduction: The purpose of this research is not to evaluate how many hoteliers vigorously using social media strategy, comparatively is to examine the area and objective of the issue why some hoteliers don’t understand and grasp the importance of social networking as a new tool of communication with its consumers or guests. Recommending solution to this issue that can help different hotelier to implement social networking strategy and technology that can boost up their occupancy rate, repeat-purchaseRead MoreMarketing Using Social Networking Essay1262 Words   |  6 Pageseverything online, we can get the latest news, connect with our friends, watch movies, tv shows and live broadcasting and we can even do our shopping using the internet. Since web 2.0 was introduced to the web, the web became more flexible. From the beginning of time, humans have always been in social networks. Social networks are formed on everyday basis, around friends, family and places someone might visit. Social media is any kind of information we share with our social network using social networkingRead MoreUnit 6 Assigment 11315 Words   |  6 Pageswould recommend using social media as the next step to using the web for businesses. The article â€Å"An experiential, social network-based to direct marketing† discusses the changing landscape of direct marketing and suggest using a more indirect marketing strategy for consumers on social media networks. There are complications using the web for such marketing strategies such as: the rapid rise and fall of social media networks, and the intrusiveness of the company in the social media of its consumersRead More10 Steps Of Network Marketing Online Success Essay1186 Words   |  5 PagesTo Network Marketing Online Success By Billee Brady | Submitted On May 05, 2011 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Billee Brady I just want to start out by saying that network marketing onlineRead MoreBig Impact of Social Media on Business965 Words   |  4 PagesBig Impact of Social Media on Business 　　　　Facebook, Twitter, Instagram, all of the social media websites are becoming indispensable tools for every generation. Talking with friends, sharing experiences and checking people’s photos electronically on social media seems to have powerful magic that is attracting everyone. In the same time, social media is unconsciously going to be a word that is synonymous with business marketing. This absolutely new market brings new opportunities and crisis to peopleRead MoreThe Growing Relevance And Role Of Web Based Technologies1547 Words   |  7 PagesSocial Media Today The growing relevance and role of web-based technologies in supporting â€Å"firm operations† is widely acknowledged both by practitioners and academics (Hanafizadeh, Hanafizadeh, Khodabakhshi, 2010). The explosion of social media across the globe has impacted personal and professional communications and has opened up a variety of opportunities for interaction with communities, regions and businesses across the world. Businesses now, and more importantly in the future, are nowRead MoreOnline Forums And Platforms Of Social Media773 Words   |  4 Pages2. SOCIAL MEDIA ANALYTICS The several online forums and platforms that allow a person to synthesize, update, delete and exchange data is Social media [10]. Social media can be categorized [30, 31] as: †¢ Social networks: The explosion of startups is causing new social networks to pop up. †¢ Blogs: The best way to put an end to that silly belief is to read a large number of blogs. †¢ Microblogs: Studies by Treude et al., Storey, and Yuan et al. have shown that a wealth of interesting information is storedRead MoreOnline Media And Its Effects On Society Essay1480 Words   |  6 Pageswithout the Internet. Every second a teenager spends online is an opportunity to learn and retain new things. One thing that teenagers are learning is to get along with others by socializing on these various online resources. Being able to communicate and respect individual differences is a significant skill that can be beneficial in the future. Teenagers can learn how to develop websites, create programs, or advertise properly. In the benefits of online networking, Lauren Gerber states, â€Å"The internet

Adolescence, in modern society is the transition from...

Adolescence, in modern society is the transition from childhood to adulthood. Known as a time of rebellion, crisis, pathology and deviance, this period of life is influenced by the ethnicity, the culture, the gender, the Socio Economic Status, the age and the life style. Adolescence period usually ends with a physically, cognitively, and socio emotionally changed young adult. The physical development in adolescence In trying to discuss adolescence, most adult tend to confuse the terms adolescence and puberty, and use them synonymously. However, puberty refers to the physiological changes involved in the sexual maturation of a child. Puberty is triggered by hormonal changes, which may affect moods and behavior. During this process, both†¦show more content†¦This search can be influenced by family expectations, peers, ethnicity and cultural background. Identity Establishing autonomy is likely to influence the decisions of adolescence and the relationship he has with his family. Attachment to parents increases the probability that an adolescent will be socially competent. Peer Experiences with peer constitute an important development context for adolescents. Adolescent’ experiences with peers occur on several different levels: friendships, peer groups, dating and romantic relationships. Social competence reflects a child’s capacity to engage successfully with peers at different levels. Adolescents, due to their membership both in an ethic group and in the dominant culture, face an extra problem with identity. Thus, the adolescent is caught between his parent ethic beliefs and values, and that of the dominant society. This causes extra stress, which adds to the already existing conflict of adolescent self-identity. Ethnic Identity Adolescents live in an increasingly diverse world however they face almost the same challenges. For some, the rites of passage characterize an important step of their life, for others they have to struggle to adapt in another culture because there are immigrants. Moreover, a majority of the adolescents spend their time engaging in mediaShow MoreRelatedAdolescence : Adolescence And Adolescence1197 Words   |  5 PagesAdolescence is the period of transition from childhood to adulthood, involvingpersonality, physical intelectual, and social developmental changes. Puberty signals the beginning of adolescence, and puberty now occurs earlier. The end of this period is associate more so to social and emotional factors. The most important part of adolescence is the identity search. Adolescence develop emotionally and socially. Adolescent thinking level increases. Amina is an 18 years old Muslim, born in Bangladesh.Read MoreAdolescence And The Adolescence Period970 Words   |  4 PagesTo a teenager the adolescence period can seem like a lifetime because a lot of changes are occurring physically, emotionally, cognitive and socially. With puberty going on and hormones all over the place it was extremely stressful especially when menstruation began because at that point it felt like everything horrible came along with it, acne, unbearable pain, nausea, moodiness and feelings of insecurity and self consciousness. The teenage years definitely involves periods of storm and stress, itRead MoreAdolescence : A Transition From Adolescence1306 Words   |  6 PagesAdolescence Adolescence is a transition from childhood to adulthood, between the ages of 13 and 18 years of age and sometimes extending from college graduation (Potter, Perry, 2015). Adolescence can be a period of both discovery and confusion. It is at this time that the adolescence is learning to think and act on their own with the help of his or her parents and trying to survive and prosper through his adolescence. The problem with this time is that the adolescence is learning how to act andRead MoreAdolescence Case Study On Adolescence1665 Words   |  7 PagesCristhian Kraemer TECA 1354 Adolescence (ages 11-18) Introduction The young adult I am studying is named Francisco. He is a 17 year old boy who has black hair, fair skin, and is about 5 foot 6 inches. His parents both originated from El Salvador and had a child in the United States. He is the youngest of 3 siblings and resides in a 3 bedroom house with his two brothers sharing a room. Francisco is currently a junior in high school and is taking some college classes as well. His father drives anRead MoreTheories About The Adolescence : Erikson Adolescence926 Words   |  4 Pageswide variety of stages in life. In adolescence a crisis that is related to the life cycle occurs, is a stage of human development, in which important psychological, biological and social changes are evident; usually sudden and rapid changes. With an accelerated pace creates anxiety and delayed rhythm creating anxiety and restlessness. In this field I found some theories about the adolescence; Freud s psychoanalytic theory: According to this theory adolescence is a stage of development in whichRead More Adolescence Essay906 Words   |  4 Pages Adolescence According to the dictionary, the word â€Å"Adolescence† is the stage of youth; or maturity. And yet, if you really think about it, that definition merely touches the surface. Adolescence is that part of ones life that he or she will never forget because it plays a big role in the formation of who that person will become. nbsp;nbsp;nbsp;nbsp;nbsp;It is quite normal for parents to think they know their children; REALLY know their children. In fact what they know, in most cases, is theirRead MoreAdolescence Essay1057 Words   |  5 PagesAdolescence is a time of rapid physical, emotional, and cognitive development. During adolescence, teenagers are exposed to a wealth of new and confusing changes that greatly impact their paths in life. The development that occurs during this time are highly influential and can create lasting effects. Changes that happen during adolescence include: physical changes, cognitive development, and new school environments. One of the most impactful changes that an adolescent goes through is puberty;Read MoreEssay On Adolescence1045 Words   |  5 PagesObservational Journal Concerning Adolescence INTRODUCTION: Often adolescence is described as an awkward and reckless period in one’s life; a phase parents dread and individuals struggle to trudge through with their sanity. However, looking past the challenges that may arise at this point in a person’s life, adolescence is a time to explore your identity and take on new responsibilities. Adolescence is a transitional period from childhood to early adulthood, starting around 10 to 12 years old andRead MoreThe Psychology Of An Adolescence Essay2002 Words   |  9 PagesIt is apparent that children are taking in music from numerous sources in their everyday lives. The psychology of an adolescence gives a unique look on how certain stimuli, such as music, can affect the way they think, and more importantly, act. The first place to look would be the brain, looking into what makes up these processes. The teenage brain is an ever-changing organ, that it constantly molding to stimuli that affect it on a daily basis. This stimulus includes music, which has similar effectsRead MoreThe Life Stage Of Adolescence1230 Words   |  5 Pageslong-term treatment plan. This document will examine the life stage of adolescence along with the biological, cognitive, and psychological issues. Additionally, this collection will provide the norms for adolescence, implications for abnormal transitions, and appropriate theoretical application. Norms of Adolescence There are various developmental milestones associated with the transition into and out of the life stage of adolescence. With that mentioned, such milestones set the foundation of normal

Comparison between Salazar and other Authoritarian Regime in the era Free Essays

Estado Novo or simply the New State was established after the overthrowing of the first republic in 1933. The second Republic was established by Antonio de Oliveira. This authoritarian regime adopted an integral orientation totally different from what characterized most of the fascist states in Europe. We will write a custom essay sample on Comparison between Salazar and other Authoritarian Regime in the era or any similar topic only for you Order Now The basis of his authoritarian rule was on the premises of economic and political stability; he instituted major reforms which greatly privileged the people in the upper classes to the disadvantage of the poor section of the society. The regime that Salazar established was more inclined towards the church and there was much influence from it, perhaps this emanates from the fact that he was a strong catholic himself. It has been described as a nationalist political regime which was almost similar to the one established hy his italian counterpart , Benito Mussolini. The regime was nevertheless different from the Mussolini Fascism because of its different and less totalitarian leanings. His State was basically founded on the Catholicism and the Anti-communism ideologies. Salazar did not claim in developing power for his regime with the same degree as fascist did (Cook, B 2001) One of the outstanding difference between Salazar and other dictators is that he did not intiate the cult of personality instead he is more recognized for his mere simple and ascetic manners. â€Å"his one party system was based on a different premise to those of Germany and Italy,the ruling party Unicao Nacional was not intended as a radical means of reshaping political view and mobilizing political opinion rather it was a device to create consensus or to demobilize politics altogether. (Lee,Stephen 2000) The origin of Salazar and Hitler’s regimes is coincidental, Hitler and Salazar arose to power on the same year and precisely the same month, the two dictators’ ascension to power was seen by many as the hope of their nations. The two leaders had the same agendas but none seemed to be fascinated by the other. During the Second World War Portugal chose to remain neutral and safeguard her interest both locally and internationally. Her support for either of the sides would have threatened it own existence and the colonies it owned overseas. (Stanely, G 2008) Perhaps the common factor that the two dictators shared during this war period was the hatred towards soviet communism, they felt that rise of communism would be a great threat to the capitalist attitudes adopted by their regimes. (Lieitz, C 2000) notes that the two leaders worked very hard towards frustrating Soviet attempt to spread their communism ideologies to the different parts of Europe. Salazar and Franco of Portugal had a common fear of the Anglo-Russian agreement and the relationship that Russia was having with the United Nation. As time went on the two dictators greatly depended on Germany for trade as this was a very important element for their retention of their power, they felt that the rise of communist power would have a great influence and this would ultimately jeopardize their regimes. (Cull, N Holbrook, D, Welch, D 2003) Stanely, G (1987) attribute Salazar regime survival in power to his manipulative ability where he gave some fictitious power to some of the institutions, elections continued to be held where president was elected but he continued to control the most powerful office on the land, Stanely, G notes that Salazar allowed kept some kind of constitution dispensation something which was totally different with Franco’s regime. According to Stanely and Paney this â€Å" enabled Salazar to the degree of opprobrium suffered by the Franco regime in 1945†(p631). Despite being a dictator he was able to penetrate the walls made by the international community barring dictators the limelight enjoyed by the democracies especially in the western world. (Christian, L 2001) Despite the fact that Salazar wanted Portugal to thrive economically he has been described as having established a traditional and conservative regime. Compared to what Mussolini and his Germany counterpart achieved he fell short of industrializing his country. He had no ambitions of expansion â€Å"Portugal has no need for wars, usurpations or conquests† (Lee, Stephen 2000). Portugal seemed more satisfied with what they had explaining the reason why Salazar felt they should first preserve what they had acquired in the past, this contradicted with Hitler and Mussolini who felt that expansion was the only way to consolidate power. Salazar regime has been described as one of the milder dictatorships in the period after the two great wars. The carefully adopted policy initiated and approached by Salazar explains why his regime outlived the other right wing authorities but this longevity has been greatly attributed to the country’s delay in democratization. How to cite Comparison between Salazar and other Authoritarian Regime in the era, Papers

Global Economic Treasury and Risk Management

Question: Discuss about the Global Economic for Treasury and Risk Management. Answer: Introduction The changes in the U.S. interest rates might have both negative and positive effect on the U.S. markets depending upon the positive and negative change in the interest rate. Generally, when the Fed (the Federal Reserve Board) changes the interest rate of the U.S. dollar then the rate at which the bank borrows money also changes. Therefore, this has a ripple effect on the global economy. In this assignment, the effect of the increased U.S. interest rate on the capital movements, Asian countries and global economic growth rate has been highlighted for better understanding of the importance of the change in interest rate. Impact of Increased U.S. Interest Rates on Capital Movements According to Hopkin (2012), the impact of the international capital flows has a prominent impact on the emerging market economies. It has been found that in the emerging markets, the foreign flows have resulted into the decrease in the systematic risk and increase in the economic growth and physical investment. Moreover, Ward and Chapman (2012) stated that the capital flows might not affect the interest rates in the U.S. Opined to many market observers, an increase in the U.S. interest rates in the long run might result into substantial losses on the positions of the bond. Nevertheless, the long-term interest rates imply a puzzling and low market participants, policymakers and financial economists. In addition to this, it has also been found that the foreign flows have a statistically and economically large significant influence on the U.S. interest rates, particularly in the case of long run situation. The large foreign purchases of the U.S. government bonds have contributed to the low levels of the U.S. interest rates (International Business Times 2015). The foreign official purchases of the U.S. government bonds have a statistically and an economically large influence on the long-term U.S. interest rates. The Federal Reserve credibility is evidenced by the dramatic deductions in the both long-term inflation expectations and long rate volatility that is contributed to the refuse of the long rate in the prior period. Nevertheless, it has been found that nowadays, the foreign flows have become relatively more important. A standard macroeconomic model controls the various factors and this helps the market researchers to estimate that there had been no foreign official flows into the government bonds of the U.S. over the past decade (Nber.org 2016). It has been noted that the rise or fall in the U.S. interest rates have an effect on the psychology of the business and consumer. According to Kaletsky (2015), when the interest rates increase, both the customers and businesses generally cut back on spending and this result into drop of earnings and the stock prices and vice-versa take place. Moreover, there is an inverse relationship between the U.S. interest rates and the bond prices. Therefore, with the increase in the interest rate, the bond prices decreases and vice-versa. Opined to Hopkin (2012), the longer the maturity period of the bond will be, more it will deviate in the relation to the U.S. interest rates. Impact of Increased U.S. Interest Rates on Asian Currencies Opined to Deshpande and Nurse (2012), with the hike in the U.S. Federal Reserve, marketing the end of one of the greatest monetary policy experiments is an important factor. The action of the Fed had a profound influence on the financial markets and not just in the developed markets, however also in the emerging markets. The emerging countries are the developed countries of Asia like India. Therefore, it can be said that with the rise in the U.S. interest rate, there is an effect on the emerging countries. It has been found that with a significant strengthening of the dollar might cause serious issues for the emerging economies. Here, the governments and the businesses are considered as the currency devaluation and large dollar-denominated debts that threatens to spin out of control. Finally, it has also been found that the currencies move in the similar way as the monetary policy move in case of any country. Impact of Increased U.S. Interest Rates on Global Economic Growth It has been found that the U.S. has the largest economy across the world (Acumen.sg. 2016). Thus, every economic move made by the U.S. market puts an immediate effect on the global market and therefore, it puts influence on the global economic growth. As per the worldwide speculation, there is a scope that the U.S. market might raise its interest rate and along with all the indicators there are concerns regarding the ripple effects that might affect the rest of the world. Depending on the basic level, the increase in the interest rates might go hand-in-hand along with the appreciating currencies (CNBC 2015). It has also been found that the U.S. dollar is utilized or considered as a benchmark of future and current economic growth in many parts of the world. In addition to this, it has also been noted that in the emerging countries like India, a strong position of U.S. market or the strong dollar provides a positive light to the particular country. The reason behind this is that the de veloped countries like the U.S. generally outsources their work to the developing countries like India for completing the task in lesser number of days and also for doing the work at cheaper rate. Therefore, the developing countries mostly depend on the dollar or the U.S. interest rate for maintaining the economic condition of the respective country. Opined to Chapman, Ward and Chapman (2012), an appreciating U.S. dollar in turn influences the global economic facets both domestically and across the world, especially in the commodities market, credit market, stocks market and investment opportunities. Conclusion Therefore, it can be concluded that the rise or fall in the U.S. interest rate is an important factor for the global economy. Thus the prediction of the investors regarding hike in the U.S. interest rate will increase or enrich the U.S. capital movements. In addition to this, the Asian currencies will also depreciate along with the increase in the U.S. interest rate. Finally, it can also be said that as America is considered as one of the largest economy across the world, hike in the U.S. interest rate will lead to the global economic growth. References Acumen.sg. 2016.Whats the likely impact of rising US Interest rates. [online] Available at: https://acumen.sg/whats-the-likely-impact-of-rising-us-interest-rates/ [Accessed 23 Aug. 2016]. Chapman, C., Ward, S. and Chapman, C. 2012.How to manage project opportunity and risk. Chichester, West Sussex: Wiley. CNBC. 2015.Chart: How does the Fed hike impact emerging markets?. [online] Available at: https://www.cnbc.com/2015/12/16/fed-interest-rate-hikes-impact-on-emerging-markets.html [Accessed 23 Aug. 2016]. Deshpande, A. and Nurse, K. 2012.The global economic crisis and the developing world. London: Routledge. Hopkin, P. 2012.Fundamentals of risk management. London: Kogan Page. International Business Times. 2015.How Do U.S. Interest Rate Hikes Affect Emerging Markets?. [online] Available at: https://www.ibtimes.com/how-do-us-interest-rate-hikes-affect-emerging-markets-2102118 [Accessed 23 Aug. 2016]. Kaletsky, A. 2015.What a US interest rate rise really means for the dollar. [online] the Guardian. Available at: https://www.theguardian.com/business/2015/nov/17/what-a-us-interest-rate-rise-really-means-for-the-dollar [Accessed 23 Aug. 2016]. Nber.org. 2016.International Capital Flows Alter U.S. Interest Rates. [online] Available at: https://www.nber.org/digest/nov06/w12560.html [Accessed 23 Aug. 2016].